What you buy matters. How you care for it matters. How you dispose of it matters. And it matters more than you can possibly imagine. But we cannot control all of that. We can control what we do as a business. And we are doing it with love for our kids, our planet and all living beings:

Beautiful Inside & Out

Because for us, it's not just about the looks (beautiful designs) - it's about the substance (designs that are kind to people and nature). While producing clothes will always have an impact, we are committed to make it minimal. We are the change we want to see in the fashion industry. It isn't cheap. It isn’t easy. But it's beautiful - inside and out.

The QT apparel is designed to be as close as possible to 100% natural, biodegradable and recyclable. And we are not only talking about the main fabric (i.e. pure 100% GOTS certified organic cotton) but all natural to the tiniest detail (including all tags, threads and buttons). Because every tiny detail matters.

Ethically & Responsibly Made

The main ingredient in our products are the people who make them happen. We put people first and strive to bring joy and positivity not only to those who use our products, but to everyone involved in bringing them to life. 

At The QT, we are committed to sustainable design, which means that we strive to minimise the negative impact of what we do on people, animals and the environment. We strive to bring to our customers apparel that is as harmless as possible to all living beings and our planet.

The QT is GOTS (Global Organic Textile Standard) certified so that you can be sure that our products are pure and organic, free from hazardous chemicals, made in fair and ethical working conditions, and made through environmentally friendly practices, from seed all the way down to you.

We are also keeping packaging to the bare minimum, using only natural, recycled, compostable and biodegradable materials.

Cruelty-Free & Vegan

We love animals as we love ourselves. That's why not only is our product range adorned with adorable critters but also it is entirely vegan.


From the gender neutral styles to the patched knee bottoms, The QT apparel is made to last and transcend siblings, cousins, friends and trends. We do the timeless styles and lasting quality, you enjoy and spread the joy (by passing them on, when they get outgrown :).

Fighting for Our World with You & the WWF

From restoring forests to planting undersea meadows, the WWF are determined to stop the destruction of nature and help turn things around. Through Work for Good 5% of the profits from each garment sold go to support WWF UK and help the protection and preservation of wildlife, endangered species and habitats.