What you buy matters. How you care for it matters. How you dispose of it matters. And it matters more than you can possibly imagine. But we cannot control all of that. We can control what we do as a business. And we are doing it with love for our kids, our planet and all living beings:

Beautiful Inside & Out

Because for us, it's not just about the looks (beautiful designs) - it's about the substance (designs that are kind to people and nature). While producing clothes will always have an impact, we are committed to make it minimal. We are the change we want to see in the fashion industry. It isn't cheap. It isn’t easy. But it's beautiful - inside and out.

The QT apparel is designed for circularity to be as close as possible to 100% organic, natural, recyclable, biodegradable and compostable. And we are not only talking about the main fabric (i.e. pure 100% GOTS certified organic cotton) but all natural to the tiniest detail (including all tags, threads and buttons). Because every tiny detail matters.

Ethically & Responsibly Made

The main ingredient in our products are the people who make them happen. We put people first and strive to bring joy and positivity not only to those who use our products, but to everyone involved in bringing them to life. 

At The QT, we are committed to sustainable design, which means that we strive to minimise the negative impact of what we do on people, animals and the environment. We strive to bring to our customers apparel that is as harmless as possible to all living beings and our planet.

Being organic is not enough because it only refers to how the cotton was grown. That's why The QT is GOTS (Global Organic Textile Standard) certified.  The GOTS certification proves that the entire manufacturing process is sustainable, including rigid controls on chemical use and working conditions. When you choose The QT, you can be sure that you choose products that are pure and organic, free from hazardous chemicals, made in fair and ethical working conditions, and made through environmentally friendly practices, from seed all the way down to you.

We strive to be a plastic-free business every step of the way and we keep our packaging to the bare minimum, using only sustainably sourced, recycled and fully recyclable paper, and each garment comes in a fully compostable and biodegradable bag (which can be repurposed as a food waste caddy liner :)

Cruelty-Free & Vegan

We love animals as we love ourselves. That's why not only is our product range adorned with adorable critters but also it is entirely vegan.


From the gender neutral styles to the Knee Patch bottomsThe QT apparel is made to last and transcend siblings, cousins, friends and trends. We do the timeless styles and lasting quality, you enjoy and spread the joy (by passing them on, when they get outgrown :)

5% for Goodness

Through Work for Good 5% of the profits from each SS21 garment sold in the UK go to support WWF UK and help the protection and preservation of wildlife, endangered species and habitats. You can also support WWF UK by donating here. Let us know which charities you love and would like us to support together by sending us an email to hi@theqt.co