Kind to Every Kind – Even the Planet

At The QT, we believe the future of fashion is circular — and kidswear should be no exception. Our commitment to sustainability goes beyond materials. We design with purpose, make with care, and think about what happens next.

Designing for Circularity

Every QT piece is made with:

• GOTS-certified organic cotton – soft, breathable, and free from harmful chemicals

• Plastic-free details – right down to threads, buttons and labels

• Durability in mind – built to be re-loved, re-worn, and handed down with joy

Our clothing is designed not just to delight today, but to last through tomorrow — and the tomorrows after that. And when our clothes are no longer loved or needed, their natural design means they can be easily recycled or returned to the earth.

Our Commitment to Circular Fashion

Circular fashion means thinking in loops, not lines. At The QT, we embrace:

• Long-lasting quality over fast fashion

• Repair and reuse over landfill

• Joyful, stereotype-free designs that never go out of style

• Only natural materials that are fully recyclable, biodegradable, and compostable

We believe that when we care for what goes into our clothes, we care for everything they touch — all living beings and the planet — and, of course, the little people who’ll inherit it.

Reloop with The QT

We’re proud to partner with Thelittleloop, the UK's leading pre-loved clothing shop for kids. Through our Reloop programme, all of our kidswear comes with a trade-in promise — and you have a one-stop shop to recirculate your children's outgrown clothes with NONE of the usual faff. Learn more here.

Conscious from Stitching to Shipping

From our 100% compostable packaging to our plastic-free swing tags, every detail at The QT is designed to reduce impact and increase joy. Sustainability isn’t a buzzword for us — it’s stitched into every seam.

Join the QT Circular Cuteness Revolution

We’re on a mission to make the cutest, kindest kidswear on Earth — without costing the Earth. When you choose The QT, you choose clothing that’s better for children, for families, and for the planet.

Let’s reimagine fashion together — one adorable, earth-friendly outfit at a time.