New Collection Sneak Peek

10 FEBRUARY 2021, LONDON. Our Autumn/Winter 2021 samples collection is here, oh dear!

The AW21 collection is inspired by the Arctic and winter fun scenes and dedicated to all snow-loving beings :)

All our apparel is stereotype-free, vegan, organic, GOTS certified, and designed for circularity to be as close as possible to 100% natural, biodegradable and recyclable - from the main fabric (100% organic cotton) down to the tiniest detail, including all tags, sewing threads and buttons.

Through gender neutral styles and colour palettes, we want to infuse kids’ wardrobes with cuteness and goodness, while nurturing their love of animals and helping parents raise their kids on values of equality.

If you are interested in helping us spread goodness and cuteness through your shop, please do get in touch at